[Air-L] Animated videos on click farms in Brazil

[Rafael Grohmann]

   Next Monday, [1]DigiLabour Lab will launch two animated videos about
   click farms on its [2]YouTube channel. In two episodes, it tells the
   story of Joana, who lost her job and starts working for these platforms
   with the function of clicking and commenting on profiles of
   influencers, celebrities and politicians. Along her journey, she faces
   deactivations, fake accounts, coaches selling mentorships, and parallel
   markets of fake accounts and bots.
   Available in [3]English and [4]Portuguese, "In the Click Farms" is a
   result of the research [5]"Click Farm Platforms in Brazil and Colombia:
   work conditions and worker organizing", funded by the University of
   Witwatersrand, South Africa. The investigation, coordinated by Rafael
   Grohmann, showed how this work activity is the deep web of platform
   labor in Brazil, renewing and updating t he historic informality in the
   country.
   The research alerts to the relationship between work for click farm
   platforms and the disinformation industry. "Workers receive US$0,0013
   per task and, through fake accounts, feed likes and comments on
   Instagram and TikTok", says principal investigator Rafael Grohmann.
   According to him, platforms are Brazilian and their customers, in
   general, are influencers - including in the health area - and small
   commercial establishments.
   Workers discover the platforms through Youtube channels promising extra
   income and, little by little, they know WhatsApp groups with names like
   "growing on platforms" and "TikTok Instagram sales". In these groups,
   there is a parallel market for fake accounts, bots, and photo packs,
   where each worker is a potential reseller. DigiLabour also published
   an [6]infographic explaining this process.
   The animated video "In the click farms" contributes to the
   popularization and dissemination of science by explaining the main
   results of the research in easy and accessible language.
   What: Launch of animated videos "In the click farms" (in Portuguese and
   English).
   When: April 18, 9AM EST
   Where: [7]DigiLabour's Youtube
   channel - [8]https://www.youtube.com/watch?v=3k_0fBQN2xU

References

   1. https://digilabour.com.br/
   2. https://www.youtube.com/watch?v=3k_0fBQN2xU
   3. https://www.youtube.com/watch?v=3k_0fBQN2xU
   4. https://www.youtube.com/watch?v=y2sYvvSOo3A
   5. https://digilabour.com.br/projetos/
   6. https://digilabour.com.br/2021/07/02/click-farm-platforms-how-they-work/
   7. https://www.youtube.com/watch?v=3k_0fBQN2xU
   8. https://www.youtube.com/watch?v=3k_0fBQN2xU