[Air-L] Methodology recommendations for platform analysis

[Tom Hale]

Hi Sourav,

Sounds like a very interesting study. I would also recommend netnography
(Kozinets 2019). If you’re looking at language use, I recommend
ethnographically grounded discourse analytic methods (Karimzad 2016;
Roth-Gordon 2020).


Kozinets RV (2019) Netnography: The Essential Guide to Qualitative Social
Media Research. 3rd edn. Los Angeles: SAGE.

Karimzad F (2016) Life here beyond now: chronotopes of the ideal life among
Iranian
transnationals. Journal of Sociolinguistics 20(5): 607–630. DOI:
10.1111/josl.12211

Roth-Gordon J (2020) Situating discourse analysis in ethnographic and
sociopolitical context. In: De Fina A and Georgakopoulou A (eds) The
Cambridge Handbook of Discourse Studies. Cambridge: Cambridge University

There's also this article specifically doing research on social media:
Chau, Dennis. 2021. “Spreading Language Ideologies through Social Media:
Enregistering the ‘Fake ABC’ Variety in Hong Kong.” *Journal of
Sociolinguistics* 25 (4): 596–616. doi:10.1111/josl.12486
<https://doi.org/10.1111/josl.12486>.


--
Tom Hale
PhD Candidate in Intercultural Studies
ThomasHaleResearch.com


On Sat, Jan 6, 2024 at 11:13 Sourav Roy via Air-L <air-l at listserv.aoir.org>
wrote:

> This is very useful for me! I have started working on methodologies to
> study Bengali Language social media content on LGBTIQ issues / Masculinity
> etc. Thank you all.
> Sourav Roy
> https://linktr.ee/willgetback
> My pronouns: He / Him / His
>
>
> On Sat, 6 Jan 2024 at 01:15, Peter Joseph Gloviczki PhD via Air-L <
> air-l at listserv.aoir.org> wrote:
>
> > Hi, Jacob,
> >
> > Andre gives some great suggestions.
> >
> > My books, Mediated Narration in the Digital Age (Nebraska, 2021) and
> > Journalism and Memorialization in the Age of Social Media (Palgrave,
> 2015),
> > might be helpful, especially if the Case Study Research Strategy is one
> of
> > your methodological approaches.
> >
> > Hope this helps, Peter
> >
> > [image: email graphic] <http://www.wiu.edu/>
> > *Peter Joseph Gloviczki, Ph.D.*Professor and Chairperson
> > Department of Broadcasting and Journalism
> > Western Illinois University
> > 1 University Circle, Macomb, IL 61455
> > 309-298-2623 (office)
> > Schedule a meeting via Calendly:
> > https://calendly.com/pj-gloviczki/30min
> >
> >
> > On Fri, Jan 5, 2024 at 8:00 AM Jacob Johanssen via Air-L <
> > air-l at listserv.aoir.org> wrote:
> >
> > > Dear colleagues,
> > >
> > > I am looking for recommendations for qualitative methods / approaches
> to
> > > the analysis of social media platforms which focus on both content and
> > > structures / features / affordances of the platform. rather than mixed
> > > methods, I am wondering if colleagues have developed something more
> > > integrative.
> > >
> > > Many thanks!
> > > Best wishes,
> > > Jacob
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